"Previous research has determined that sport commentators and writers often explicitly refer to a female athlete’s attractiveness along with her femininity and heterosexuality throughout a contest or during a game recap (Daniels, 2012; Lines, 2007). In contrast, male athletes are oftentimes explicitly depicted as powerful, independent, or dominating (Lines, 2007)" (as cited in Darvin & Sagas, 2017, p. 182).
Source: Darvin, L., & Sagas, M. (2017). Objectification in sport media: Influences on a future women’s sporting event. International Journal of Sport Communication, 10(2), 178–195. https://doi.org/10.1123/IJSC.2017-0022
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