Are you trying to learn more about potential companies or industries you want to work for? Are you preparing for an interview or job application?
Start by exploring company research, so you can learn all about companies you are interested in or applying to. You'll likely want to find company profiles to get a good overview, learn about their strengths, weaknesses, opportunities, and threats in SWOT reports, be up-to-date on company news, learn about their competitors and how they do in the rankings.
Note: Keep in mind that it is much more difficult to find information on private companies. Learn more about private company research.
SWOT reports provide additional insight into a company.
SWOT : Strengths, Weaknesses, Opportunities, Threats
"...A framework for identifying the internal strengths (S) and weaknesses (W) of a firm, and the external opportunities (O) open to it and the threats (T) it faces, which can be used by corporate planners in formulating the firm's competitive strategy and marketing strategy in individual product markets and its overall business strategy." - Collins Dictionary of Business
Use the information found in SWOT reports to search for additional articles that might go into more depth.
Login to Business Source Ultimate.
Click on More link from the purple menu bar toward the top of the database’s home page and then click on Company Profiles from the resulting drop-down menu.
You can then enter a company’s name in the search box or browse to find its MarketLine or Medtrack profile.
Profiles will generally include a section titled “SWOT Analysis” or something similar.
You can also search for a company's SWOT analysis by using a search box on the database’s home page to enter a company’s name and then selecting SWOT Analysis from the “Publication Type” menu in the “Search Options” section of the home page.
Login to Nexis Uni.
Click on the Menu link in the upper left-hand corner of the database’s home page and then on Company Dossier.
Enter a company’s name in the "Company name" search box and click on its name on the results page.
If available, a SWOT analysis can be found by clicking on the Industry Knowledge link on the left-hand side of the company snapshot page and then on the Company SWOT Analysis link from the resulting sub-menu.